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Huddle House

BACKGROUND
Huddle House has approximately 400 franchise restaurants located in the Southeast. Their objective was to reduce print media expenditures, while maintaining redemption and sales growth. GRI's media specialists were able to provide a superior solution to their past program by negotiating better rates and delivering a more cost effective media mix.

SOLUTION
Media Planning/Placement

RESULTS
20% Savings in media costs and increase in sales.

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Huddle House

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