work

PRINT

B-to-C

	TIME Magazine-- This new creative beat the statement of benefits package by 30% and held as their new control for 13 months.

	The Scooter Store-- First direct mail lifted response by 46% over control!

	BMG/Columbia House-- New Launch package for dv2Club.

	Affinion Group (formerly Cendant)-- created logos, product name and fulfillment kit for new consumer membership program.

	The Wall Street Journal (Dow Jones & Co.)-- launched holiday gift program. Direct mail sent to subscribers, expires and prospects. Program exceeded expectations by 82%

	Citibank Mortgage-- past agency of record for monthly retention efforts. Exceeded client goals by 20%.

B-to-B

	Focus Vision-- a leader in video-conferencing technology. Hired GRI for sales training, sales Management consulting, lead generation and direct response programs. Results: client is exceeding annual growth rate of 60% and is expanding worldwide.

	Pitney Bowes-- created self-mailer with a Bus. Reply envelope to generate new orders for the Small Business Postage Meter. Response increased by 30% and costs were decreased by 30%.

	Premier Global Services-- Part of an integrated marketing program including print and online. Resulting in 200 appointments in 2 weeks.

	Pitney Bowes-- created print ad to promote their new toner business line. currently running ad in PB's Priority Magazine which reaches 800,000 small business customers.