The GRI Marketing Group's experienced team of direct marketing professionals can help you utilize the online channel to maximize your direct marketing ROI.

We have achieved breakthrough results for our clients by creating, highly-effective web pages that do the selling, and creating the direct mail and E-mail that drives them to the web page.

To find out more, Give Brian Snider a call at 1-800-356-4890 or E-mail: bsnider@gridirect.com
Direct Mail
Our test results have shown that "official" looking packages work the best in driving the market to the web.

Keys to success:

  • Use the mail piece to stimulate the desired action -- get the prospects to go to the web page.
  • Let the web page do the selling.
E-Mail Marketing
GRI's direct response copy and design expertise coupled with the dynamic service capabilities of our affiliate partners, provides our clients with unsurpassed service and bottom-line results.

Sensor Technology Delivers Message in Optimal format
We'll create your message in Rich (streaming) Media, html and text. The cutting-edge sensor technology provided by TMX Interactive, automatically detects the technology level of the recipient's computer and displays the message in the optimal format. With technology sensoring, you can be sure that your e-mail marketing efforts will generate maximum exposure and response.

Boost Your Acquisition and Retention Efforts with "Push-To-Talk" Technology
A simple "push" of a button, or URL indicates a connection to ANY telephone number -- worldwide. Your "live" service representative now can answer any questions and "close" the sale. This technology will double even quadruple your response and conversion rates.

Need list help? We're happy to provide recommendations for your target market.

Our knowlegable account managers will work with you and your DP staff to ensure a smooth and profitable program. We'll set up a tracking and reporting system that will surpass your expectations.

Click Here for Rich Media Demo
Web Advertising
Eye-stopping, animated banners are strategically created in-house. You can place them yourself, or we help deliver the highest return on your web Media buy through our affiliate - Flycast Communications.

With Flycast, your banners are managed across hundreds of sites for what you'd normally budget for single-site placement. Reach, response and maximizing your ROI, are our only focus. You can begin with a Run of Network or Run of Category, then we can optimize by directing your highest performing banners to your highest performing sites.

Additional management options like Geographic (city/state/zip) Targeting, Time of day/week Targeting, Browser Targeting are also available.

It's easy to get started. Once we register your ads, you will be up in minutes! The performance of your media buy will be constantly analyzed by media experts - with the ability to optimize in real time, shifting impressions to higher performing sites to maximize ROI.

Fulfillment company not up to speed? Let us custom tailor an order capturing system for you to front-end your fulfillment company.

Click here to view Ad Age talking banners

Click here to view Smart Money banners