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DIRECT AND DIGITAL MARKETING

MEDIA PLANNING AND EXECUTION

BRANDING AND POSITIONING

SOCIAL MEDIA STRATEGIES AND EXECUTION

PPC/SEO AND RETARGETING

Direct Marketing
Marketers who are tasked with generating responses (leads, orders) know the value of a good agency because their programs are measureable and accountable. At the core of all of GRI's programs, are direct marketing principles:

  • Pinpoint target identification
    • list acquisition/planning
    • predictive buyer behavior
    • prospect modeling
  • Relevant creative communications
    that engage and compel the target
    audience to respond.
  • Multiplatform media execution
    • direct mail
    • email
    • print ads
    • telemarketing
    • mobile
    • inserts
  • Backend reporting and analysis.

Digital Marketing
The GRI Marketing Group has brought its direct marketing expertise to the digital world. Together with our leading technology partners, GRI Digital provides complete online marketing agency services to help you maximize your spend.

  • Tactical and strategic media planning
    • demographic/psychographic targeting
    • predictive targeting
    • customer profile targeting
    • programmatic buying
  • Creative development and execution
    • website
    • email
    • banners/landing pages
    • blogs
    • enewsletters
    • eVideo
    • mobile apps
    • SEO/PPC
  • Conversion Optimization
    • mutivariate testing, strategy and analysis
    • behavioral targeting and personalization
    • mobile apps vs. mobile web
    • multiplatform reporting
    • retargeting

Direct & Digital Marketing

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