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BACKGROUND
Sweets is a catalogue of building products and manufacturers that is marketed to architects and contractors. Each year, McGraw-Hill updates the product and attempts to renew previous buyers.
SOLUTION
GRI created a series of online e-renewal efforts.
RESULTS
Within 48 hours of deployment, initial expectations were achieved. The e-renewals became a highly-effective program.
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"I've worked with Brian and his company for 10+ years now and would recommend him without hesitation. Working with Brian and his staff at GRI, I am able to produce direct marketing efforts that generate results and are executed quickly and cost-effectively. He always takes the time to understand what I am trying to do and makes suggestions that help me achieve those goals. Highly recommended"
-- Brian McGann, Circulation Director, McGraw-Hill