|
BACKGROUND
SI's main source of new subscribers is through Direct Mail. While they do most of their new creative work in-house, occasionally they will go "outside" for a new perspective. GRI was challenged to produce a new creative that would be low-cost, emphasize offer, new premium, and drive credit-card payment.
SOLUTION
An 8.5 x 11, 4-color voucher hybrid package.
RESULTS
This package lasted as the control for 3 years!
|
|
"Brian is a great Direct Marketer. I have used his services over the years and highly recommend him. His work is innovative, and always on time."
-- Karen Serrano, Marketing Manager, Sports Illustrated