|
BACKGROUND
With over $4 billion in revenue, W.W. Grainger is one of the world's largest distributors of industrial products. Grainger markets it's 600,000+ items via a network of 375 branches, a 4,000 page catalog and online.
SOLUTION
Stimulate purchases after promotional flyer is received. Execution included before and after postcards to draw attention to promotion, and to offer pre-approved credit line. the closest branch address, phone and fax were personalized on the card.
RESULTS
Year-to-date revenues for this market has increased more than 50% from the previous year.
|