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Bloomberg BusinessWeek

BACKGROUND
Bloomberg Businessweek is the world's leading weekly business publication, and has been a GRI client for over 7 years. They were looking to optimize online conversions for new subscriptions.

SOLUTION
A plan consisting of 20 test pages, all with different variables was created and executed.

RESULTS
The ultimate combination of offer, graphics and layout surfaced to become the new control landing page.

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Bloomberg Businessweek

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