The GRI Marketing Group
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Creative Marketing Agency

We live and breathe marketing. That's all we do. We work for clients of all sizes who rely on us to deliver their brand across traditional and digital media…with compelling and engaging communications.

Our agency began 28 years ago with a philosophy of giving every client a greater return on their marketing spend — hence the name GRI — "greater return on your investment" was developed. That's why at GRI, we measure success by how often we exceed our client's expectations.

We began our agency with a core competency in direct marketing because we like the challenge of motivating our client's target market to take action…in a measurable way. And we've taken our direct marketing expertise to the online world to provide complete offline and online programs.

We like to differentiate our agency by our internal talent pool and our strategic partners — each who are industry leaders in their specific area. As a result, GRI brings a variety of B2B and B2C disciplines and experience working with major brands such as Pitney Bowes, Dow Jones, The Hartford, Time Consumer Marketing, Nielsen, Affinion Group, BMG/Columbia House and Bloomberg.

Our Approach

Analyze. Create. Engage.

We start by looking at your brand, your goals and objectives. Then we formulate a strategy/plan based on:

  • research
  • competition
  • experience (yours and ours)

Next, we go into creative development — strategy, copywriting /design and media planning (print, digital). After creative and media plans are approved, we manage the buys and execution and constantly monitor and report on the results of the campaign.

Whether you are looking to outsource your traditional or digital marketing efforts, we welcome the opportunity to impact your goals.


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